About Us

How we got started

In an increasingly digitalised world, our founder James saw an opportunity for technology to be applied in the downstream oil market. Fuel buying could be simplified, he realised, by creating an online marketplace, where buyers could view all supplier prices, live and in one place, before making a transaction.

The benefits of such a platform would be obvious: full market visibility and ease of purchasing would make life considerably easier for fuel buyers. But it had yet to be created.

And thus the idea for OnlineFuels was born. The company became live in 2016, and we’ve been simplifying UK fuel buying ever since. We work alongside the UK’s top suppliers and distributors to make life for fuel buyers as simple, and painless, as possible. Becoming, in the process, the UK’s leading independent oil buying platform.

Our team


James launched OnlineFuels in November 2015 after identifying the need to bring buyers and sellers of fuel together electronically. Prior to this he worked for oil wholesaler Mabanaft, where he worked variously in marketing, biofuels, operations and supply roles. His time at Mabanaft provided James with an extensive understanding of the downstream oil market in the UK.

James Stairmand

Founder & CEO

Sophie joined OnlineFuels in October 2017 after working for six years as a senior recruiter. During that time she ran a successful permanent and contracts desk in central London, covering various industries and sectors. Under her current role at OnlineFuels she is responsible for managing relationships with buyers and sellers of fuel while exploring, and maximising, alternate revenue streams.

Sophie Pearson

Commercial Manager

Joe joined OnlineFuels in June 2017 from Newcastle University, after completing a research project sponsored by the company. He is responsible for helping drive company sales and maintaining existing client relationships, and works closely alongside customers to develop the OnlineFuels product.

Joe Heathcote

Product Manager

George joined the team as operations manager in 2018 and brings a strong background of experience within the energy sector with him. Working closely with you and the team, he will be making sure the product has features that will support you now and in the future.

George Copeland

Operations Manager

Dean has helped OnlineFuels since conception but joined us full time in 2019. With over 10 years of experience as head of Web Development and IT, he is now driving the development team in the growth of the platform.

Dean Bartok-Thomas


Good user experience is critical to the success of any software-based business. Kwesi is our chief designer, making sure that your experience on the platform is as smooth and simple as possible.

Kwesi Greenidge

UX Designer

Sam joined OnlineFuels to help with all things marketing. With a background in freelance Web Design and Content Writing, he's decided to bring his talents in-house to help drive the OnlineFuels brand!

Sam Hunter


Polly Serpell

Account Manager and Marketer

Chad has joined our team of developers to work on bringing you the features that make your life easier

Chad Derya


Will Lewis


Mike McCallum


Laura Walsh


Phoenix Zehdnicker


Andrei Costin

Front End Developer

Nesereab Haile


Nic De Nuzzo


Jonathan is another team member from Newcastle University (there's a trend here). As a developer, he is here to make sure the platform runs as smooth as possible.

Jonathan Sunarja


Daniel Campion

Board Member
Logos Round

Alex is a former partner at global energy and commodity trading company Vitol S.A. Originally joining to focus on developing derivative and physical risk management solutions for energy clients and then trading an energy portfolio for the last four years. Prior to this he worked at Morgan Stanley for five years where he headed the European commodity hedge fund business. His attention now is developing his personal energy interests.

Alex Banks

Board Member

Steve has worked in various senior executive positions in the Financial Services sector, most notably as finance Director for Zurich Financial Services and Lloyds Banking Group. More recently he has worked towards building a portfolio of non-executive and advisory roles within the banking and FinTech sectors.

Steve Colsell

Board Advisor

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