“If I had asked people what they wanted, they would have said faster horses.”

“If I had asked people what they wanted, they would have said faster horses.”

This isn’t so much about old versus new, but a visualisation of gradual fuel industry progression through time. Small, but consistent, innovations that were most likely unnoticeable at the time and now seem dramatically different when placed side by side years later (see images).

Compare the way that fuel is bought today to how it was bought 10 years ago, though, and you won’t see much change at all. Still a lack of transparency and a lot of guesswork. This is where OnlineFuels comes in (more on that later).

The new changes that technology companies bring can sound daunting, but all these examples shown are technological advances, and we all live a better, easier life thanks to them. Properly understood, any new and better way of doing things is technology.

It’s not about removing phones to make way for computers, or people for robots. It’s about creating products that enhance human ability. Making sure you experience your most precious commodity- time.

It’s not very often that a dramatic shift in the way things are done comes around.  Change has a degree of resistance but when the advantages are clear, it’s important that you flow with the change or you’ll get left behind.

We are positive that our product will make you realise how much further you can take your business.

In any commodity business, including the fuel industry, spending time on things that differentiate your company from the rest such as service, branding, customer insight etc. is crucial to getting ahead. Any tool that saves you hours a week and lets you focus on these tasks should be on the top of your priorities.

We’re not just here to modernise a process for the sake of it. It’s about giving you transparency, simplicity and more time to spend on the big wins- the things that really take your business to the next level.

Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.”

It’s almost a repeat situation. We’ve made a first of its kind product in the fuel industry, that no one suggested should be built, but we know the results will be 10x better than refining the processes that are currently in place. And it’s already working for your competitors.

Here’s a summary of what the OnlineFuels platform is and what it can do for you.

  • We’re the UK’s leading independent fuel buying platform
  • Our main purpose is to stop you losing time and money by giving you greater visibility on your purchases
  • We list live prices that track the market from many of your current suppliers and create opportunities to link with new suppliers
  • Get the best price on your fuel by placing bids in the market that are visible to all your available suppliers
  • Simplify your admin by using our reports to collate all your previous orders
  • Using our live market charts, you can track the market and make informed decisions on when to buy instead of buying when the tanks are running low

If you’d like a demo or just some more information, get in touch today by giving us a call or email us on info@onlinefuels.com

There’s a lot on our roadmap if you take the first step today change will be incremental and easily managed. Don’t get left behind.

We look forward to working with you.


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Sam Hunter
Sam Hunter
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