Your OnlineFuels User Experience

Our User Experience (UX) Designer has been working very hard to create the most enjoyable and useful experience for all of our users. The New Year has welcomed a new, fresher feel about the OnlineFuels platform, that many of you may have already seen for yourselves.


Your experience must encompass all aspects of your interaction with the company, its services and its products. The creator of user experience explains ‘No product is an island. It is a cohesive, integrated set of experiences.’ 

The image above demonstrates a simple solution to a problem that many of us can relate to. The change from the glass bottle removes the need for the ‘thump, thump, thump’ onto your burgers and fries. An easy squirt bottle was lighter, easier to use and safer for kids. A perfect example of a design change to improve a users overall experience of a product.


Fundamentally, our platform solves the same pain points and remains the only independent platform with full market visibility. Reduce your admin time, spend less time on the phone comparing prices and place multiple negotiations simultaneously. The fresher design enables a frictionless buying journey while monitoring the market, negotiating and achieving the prices you want. Take a look below to see a before and after of the design changes we have implemented for you.


Polly Serpell
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